Campaign Case Studies

Real Results from Real Campaigns

Case Study 1 — Ed-Tech Lead Generation

Industry: Education / Online Coaching
Platform: Meta Ads
Objective: Lead Generation and Course Enrolments

Challenge:
The client was struggling to generate quality leads at a sustainable cost. Previous campaigns focused on reach and clicks but were not converting into actual enrolments.

What I Did:
Restructured the entire campaign from scratch. Tested multiple creatives with different hooks — led with aspirational results rather than course features. Identified winning creatives based on cost per lead, not CTR alone. Scaled winning ad sets by increasing budget 20 to 25 percent every 2 to 3 days to protect the learning phase.

Results:

  • Total Ad Spend: Rs 50,000
  • Total Leads Generated: 1,000+
  • Cost Per Lead: Rs 50
  • Lead to Sale Conversion Rate: 10%
  • Total Conversions: 100+
  • Average Order Value: Rs 6,000
  • Total Revenue Generated: Rs 6,00,000
  • ROAS: 12x
  • Cost Per Sale: Rs 500

 

Case Study 2 — Real Estate Lead Generation

Industry: Real Estate
Platform: Meta Ads
Objective: Qualified Lead Generation for Property Sales

Challenge:
Real estate is one of the most expensive and competitive categories in paid advertising. The client was getting leads but closing rates were poor because leads were unqualified and cost per acquisition was high.

What I Did:
Rebuilt targeting strategy to focus on high-intent audiences — right income bracket, right geography, actively researching property. Rewrote ad copy to filter out casual browsers by being specific about price range and location. Optimised the landing page to reduce drop-off and build buyer trust.

Results:

  • Total Ad Spend: Rs 40,000
  • Total Leads Generated: 500
  • Cost Per Lead: Rs 80
  • Lead to Sale Conversion Rate: 2%
  • Total Closings: 10+
  • Cost Per Sale: Rs 4,000 to Rs 5,000
  • Average Client Profit Per Closing: Rs 1,50,000
  • Total Client Profit Generated: Rs 15,00,000
  • ROAS: 37x

 

Case Study 3 — Automotive Multi-Category Sales

Industry: Automotive Dealership
Platform: Meta Ads
Objective: Vehicle Sales Across Multiple Categories

Challenge:
The client sold three completely different vehicle types — two-wheelers, cars, and heavy machinery. Running one combined campaign was wasting budget because each product needed a completely different audience, message, and funnel.

What I Did:
Segmented campaigns by vehicle category — separate ad sets, separate creatives, and separate landing pages for each product type. Used lead quality signals rather than volume alone to optimise. Tailored ad copy to match each buyer type — a heavy machinery buyer is a business owner, a two-wheeler buyer is a daily commuter, both require completely different conversations.

Results:

  • Total Ad Spend: Rs 1,50,000
  • Total Leads Generated: 1,000+
  • Cost Per Lead: Rs 150
  • Total Vehicle Sales: 100+
  • Lead to Sale Conversion Rate: 10%
  • Cost Per Sale: Rs 1,500
  • Categories Covered: Two-wheelers, Cars, Heavy Machinery